Professional coaching works best when it is specific to who you are, what you do, and where you want to go. Below are the areas where I work with clients most often. If you are not sure where you fit, a free discovery session is the best place to start.
Executive Coaching
Executive coaching is for professionals in senior roles, from directors and vice presidents to C-suite leaders, who want to perform at a higher level without burning out or losing sight of what matters. It is not remedial work. Most of my executive coaching clients are already capable, driven, and successful. They come to me because they have reached a point where the strategies and habits that got them here are not enough to get them where they want to go next.
In our coaching sessions, we work on the things that do not always make it into performance reviews: how you communicate under pressure, how you handle conflict, how you show up in rooms where the stakes are high, and how you lead people who are different from you. We build clarity around your priorities, your values, and the kind of leader you actually want to be. The work is practical and introspective at the same time.
Sessions are conducted in English or Spanish, in person at my Brickell office or virtually, depending on what works best for you. My ICF PCC credential, Harvard leadership training, and nearly two decades of experience inform every engagement. Learn more about executive coaching in Miami.
Entrepreneur Coaching
Entrepreneurship is one of the hardest transitions a professional can make. The skills that made you successful in a corporate role, technical expertise, the ability to execute within a defined structure, do not automatically transfer to running your own business. Entrepreneur coaching helps you bridge that gap. If you are in the process of leaving a career to start something of your own, I can help you think through the transition clearly, build a realistic plan, and stay accountable to it.
I also work with existing business owners who need a thinking partner as they grow. Miami has one of the most dynamic entrepreneurial communities in the country, with a particularly strong concentration of Latin American business owners and professionals who are building companies that connect North America and Latin America. That is a world I understand personally. My Argentine background, my bilingual capability, and my experience as a Goldman Sachs 10,000 Small Businesses alumnus give me a practical grasp of what it means to build a business in this market.
Entrepreneur coaching is not consulting. I do not hand you a business plan or tell you what to do. Instead, I help you clarify your thinking, identify what is holding you back, and make decisions with more confidence. The result is a clearer vision and a stronger ability to execute it. Learn more about entrepreneur coaching in Miami.
Leadership Coaching
Leadership is a skill, not a title. Many of the managers and senior leaders I work with are technically excellent and genuinely committed to their teams, but they struggle with the interpersonal dimensions of leading: giving difficult feedback, managing through conflict, building trust across diverse groups, and sustaining influence without relying on authority. Leadership coaching addresses exactly these challenges.
My approach draws directly from ICF core competencies and is grounded in emotional intelligence, self-awareness, and communication. We work on how you listen, how you respond, and how your behavior affects the people around you. These are not soft skills in a dismissive sense. They are the capabilities that determine whether a team thrives or stalls, and whether a leader earns real respect or just compliance.
I work with team leads, managers, directors, and senior leaders across industries. Coaching is available in English and Spanish, which is especially relevant for leaders operating in Miami’s multilingual, multicultural business environment. Learn more about leadership coaching services.
Business Coaching for Entrepreneurs
Business coaching for entrepreneurs is distinct from entrepreneur coaching in an important way. This service is for business owners who are already operating, already generating revenue, and ready to grow in a more deliberate, structured way. If you have an established company and you are trying to scale operations, improve margins, build a stronger team, or increase market share, this is the work we do together.
Many business owners reach a point where the business has outgrown the systems and habits they built in the early stages. Growth stalls not because of lack of effort but because of lack of structure. In our sessions, we look at where the bottlenecks are, where your time and energy are going, and what changes would have the most meaningful impact on your results. We set measurable goals, build accountability structures, and track progress over time.
I bring both formal business education, including my MBA and Goldman Sachs 10KSB training, and nearly two decades of practical coaching experience to these engagements. Learn more about business coaching for entrepreneurs.
Career Transitions and Big Changes
Some of the most significant coaching work happens during transitions: a new role at a larger company, a relocation to a new city, a career pivot into a different industry, the arrival of a child, the end of a long-term relationship, or any other major life change that forces you to rethink who you are and what you want. These moments are often full of opportunity, but they are also disorienting, and navigating them without support can lead to decisions you later regret.
Coaching during a transition is not about telling you what to do. It is about creating the space to think clearly, weigh your options honestly, and move forward with intention rather than anxiety. I help clients get specific about what they actually want, what they are willing to give up to get it, and what a successful outcome looks like on their own terms, not on someone else’s definition of success.
If you are facing a major change and wondering whether you are making the right moves, coaching can give you the clarity and confidence to act. You can also learn more about who hires a life coach and whether professional coaching is right for your situation.
Burnout and Work-Life Balance
High performers are the people most at risk for burnout. If you are the kind of person who always says yes, always delivers, and always pushes a little harder, you may have built a life and a career that runs on a pace that is not sustainable. Burnout is not a weakness. It is what happens when the demands on you consistently exceed your capacity to recover, and it often creeps up without warning.
In coaching, we start by looking honestly at where your time and energy are going, and where they are leaking. We examine the commitments you have made, the ones that are genuinely important and the ones that you have taken on out of habit, guilt, or a sense of obligation. We work on building boundaries that protect your performance without requiring you to withdraw or disengage.
The goal is not to slow you down. It is to help you perform at a high level over the long term, rather than burning through your reserves and hitting a wall. Sustainable performance is better performance. If this sounds familiar, a conversation with me might be a useful first step.
Decisions, Planning, and Goal Setting
Some of the people who come to me are not in crisis. They are simply facing a significant decision and want to think it through with someone who will ask good questions and not push their own agenda. Big decisions, whether about career, business, relationships, or major investments of time and money, deserve more than a pros-and-cons list. They deserve a structured process that accounts for your values, your priorities, and what you actually want your life to look like.
Other clients come to me because they have too many competing priorities and no clear system for managing them. They are busy but not productive. They set goals but do not reach them, not because they lack the capability but because the goals are too vague, the plans are too loose, or the accountability is missing. We fix that together.
Coaching in this area combines values clarification, goal structure, action planning, and regular accountability. If you are ready to stop deferring the decisions that matter, this is where we start.
Exponential Growth
Not every coaching client is struggling. Some of my most rewarding engagements are with business owners and executives who are performing well, and want to know what it would take to perform at a fundamentally different level. They have hit a plateau, not a ceiling. The question is how to break through it.
Exponential growth coaching is about identifying the specific constraints that are limiting your results and removing them systematically. That might mean addressing a leadership blind spot, restructuring how you spend your time, building a stronger team around you, or developing a capability you have been avoiding. It often requires a clear-eyed look at what is working and what you have been telling yourself is working when it is not.
This work is challenging and energizing at the same time. If you are ready to invest seriously in your next level, I am ready to work with you to define it and build the path to get there.
Exit Strategies and Retirement Planning
Leaving a business or a long-held leadership role is one of the most complex transitions a professional can face. The financial and legal dimensions are real, but they are often easier to plan for than the personal and psychological ones. When your identity has been built around your work, stepping away from it requires more than a financial plan. It requires a clear sense of who you are and what you want from the next chapter.
I work with business owners who are preparing to exit their companies, either by selling, transferring ownership to family, or winding down, and with senior leaders who are approaching retirement. We work on the practical questions of timing and structure, but we spend equal time on the personal questions: What will you do with your time? What relationships will sustain you? What does a meaningful life look like outside the role that has defined you for decades?
These are not easy conversations, but they are important ones. Starting them early, before the exit is imminent, gives you far more options and far more clarity than waiting until the decision is forced on you.
Breaking Habits and Building New Ones
Behavior change is one of the most requested and most underestimated areas of coaching work. Whether the habit is a time management pattern, a communication style, an avoidance behavior, or something more personal, the challenge is almost always the same: knowing what you want to change is not the same as changing it. Most people have tried willpower and found it unreliable.
In coaching, we approach habit change by identifying the triggers and rewards behind existing patterns, examining what need the current habit is actually serving, and designing replacement behaviors that are sustainable rather than punishing. We also build in accountability structures that make it easier to stay consistent when motivation fades.
Whether you are trying to stop something, start something, or replace one pattern with a better one, the coaching process gives you a framework and a partner. Change is more durable when it is examined, planned, and supported.
Why Work With Jorge E. Benito, PCC
I have been coaching professionally for 19 years. In that time, I have worked with executives at major corporations, entrepreneurs building companies from the ground up, leaders in the middle of difficult transitions, and professionals who simply wanted to think more clearly and live more deliberately. My client base spans industries and countries, and many of my clients in Miami come from Latin America, reflecting both my Argentine background and the city’s deep connections to the region.
My credentials are not decorative. The ICF PCC designation requires more than 500 documented coaching hours, demonstrated mastery of ICF core competencies, and an ongoing commitment to supervision and professional development. My training at the University of Miami gave me a rigorous foundation in coaching methodology. My Certificate in Leadership Principles from Harvard Business School sharpened my understanding of organizational dynamics and strategic leadership. My MBA in Coaching Mentoring and Leadership from York St. John University integrated business thinking with coaching practice. Being a Goldman Sachs 10,000 Small Businesses alumnus added a practical layer of business and entrepreneurship knowledge that informs my work with business owner clients.
I work in both English and Spanish with equal fluency. This matters more than it might seem. Coaching is a language-intensive process. Nuance, tone, and the precise word that captures what a client is feeling all matter enormously. When I work with a Spanish-speaking client, we are not just communicating, we are thinking together in the language that comes most naturally to them. That makes the work deeper and more effective.
My approach is direct and warm at the same time. I ask hard questions, but I am not here to judge or push. I believe every client has the answers they need. My job is to help them find those answers, examine them honestly, and act on them with confidence. If you want to learn more about who I am and how I work, visit the About Jorge page.
Who Hires a Coach?
Professional coaching is not just for people who are struggling. My clients include people at the top of their fields who want to keep growing, professionals facing transitions who want to move forward with clarity, and business owners who are ready to build something bigger and better. If you are wondering whether coaching is right for you, the Who Hires a Life Coach? page goes deeper on this question. In general, my clients include:
- Corporate executives and senior leaders looking to strengthen their leadership and performance
- Entrepreneurs building new businesses or scaling existing ones
- Professionals navigating career transitions, promotions, or pivots
- Managers stepping into leadership roles for the first time
- Latin American professionals and business owners based in Miami
- Business owners preparing for an exit, acquisition, or retirement
- High performers dealing with burnout or unsustainable work patterns
- Professionals who want to make better decisions and live more intentionally
Frequently Asked Questions
What is executive coaching?
Executive coaching is a structured, one-on-one professional relationship designed to help senior leaders, managers, and executives improve their performance, clarify their goals, and lead more effectively. Unlike training or consulting, executive coaching is not about teaching a set curriculum or providing ready-made answers. A certified executive coach works with the client to surface their own insights, challenge assumptions, and build new capabilities. You can also read What is Executive Coaching? for a more detailed explanation, or explore What is Life Coaching? for a broader view of the profession.
What does an executive coach do?
An executive coach meets regularly with a client, usually in weekly or biweekly sessions, to work through the professional and personal challenges that are affecting their leadership and performance. This includes identifying and addressing leadership blind spots, improving communication and emotional intelligence, clarifying priorities and values, working through high-stakes decisions, and building accountability for meaningful goals. The coach does not tell the client what to do. Instead, a skilled coach asks the questions that help the client think more clearly and act with greater intention. Over the course of an engagement, clients typically report stronger confidence, clearer focus, and measurable improvement in the areas they identified at the outset.
Is executive coaching worth it?
The evidence strongly supports it. According to the ICF Global Coaching Client Study, 86% of organizations that measured ROI reported making back their investment or more, with a median ROI of 700%, meaning companies typically saw seven times their investment returned. A separate global survey by PricewaterhouseCoopers and the Association Resource Center found an average ROI of seven times the cost of coaching. Beyond the financial return, 80% of coaching clients report improved self-confidence and 70% report improved work performance. The return depends on the quality of the coaching relationship, the clarity of the goals, and the client’s commitment to doing the work. That is why I offer a free discovery session before any engagement begins, so both parties can assess the fit honestly.
How much does professional coaching cost?
Coaching fees vary significantly depending on the coach’s credentials, experience, and the scope of the engagement. For ICF-credentialed coaches with a PCC or MCC designation and substantial experience, individual coaching typically ranges from $300 to $700 or more per session, with package pricing available for multi-month engagements. Executive and business coaching engagements often involve structured programs over three to six months. I encourage prospective clients to think about coaching as an investment with a measurable return rather than a simple expense. The most useful first step is a free discovery conversation where we can discuss your goals and what a realistic engagement might look like. Contact me at jbcoaches.com/contacts/ or call (786) 788-8755 to start that conversation.
What services does a professional coach offer?
A professional coach can work with clients across a wide range of personal and professional challenges. The most common coaching services include executive coaching, leadership coaching, entrepreneur coaching, business coaching, career transition coaching, burnout and work-life balance coaching, goal setting and accountability coaching, habit change coaching, and planning for major life transitions such as retirement or business exits. The breadth of what coaching covers reflects the fact that performance, leadership, and fulfillment are deeply interconnected. A coach who only focuses on professional goals without addressing the personal context around them will have limited impact. My approach integrates both, which is why my clients tend to see results not just in their work but in how they feel about their work.
Ready to Get Started?
If something on this page resonated with you, the next step is simple: schedule a free discovery session. We will spend 30 to 45 minutes talking about where you are, where you want to be, and whether coaching is the right fit for that journey. I work with clients in English and Spanish, in person at my Brickell office and virtually, and I bring 19 years of coaching experience and a genuine commitment to your growth to every conversation. Reach out here to request your discovery session.
